The improvement of technology has undoubtedly brought numerous benefits to our lives, enhancing efficiency, connectivity, and convenience. However, it has also been associated with challenges, such as the impact on attention spans. In this paper, we explore how the digital age has affected the way people perceive and interact with cultural heritage, and how museums must adapt to this changing context. Some will argue that museums need to embrace technology as a tool for engaging and educating visitors, rather than seeing it as a threat or a distraction.